Einstein Bros. and their west coast sister company, Noah’s, wanted to run online banner ads to advertise their new Bagel Thin Sandwiches.  Along with these banner ads,  landing pages were created that featured the sandwiches as well as call outs to how low in calories they are.  Once a user clicked on a banner ad from various sites around the web, they were brought to this landing page.  Once there, if the landing page didn’t entice you to try these new sandwiches, the coupons sure would.  The landing page included a button to download coupons that were sure to bring people into the restaurants.